Back in the mid-2000’s, actor Justin Long was synonymous with Apple via the company’s “Get a Mac” commercials, wherein he playing a “Mac” and comedian John Hodgman played a “PC.”
Now, Long has cast in a new Intel commercial wherein he identifies as “Justin” and extols the virtues of Intel-based PCs as opposed to Apple’s new M1-based MacBook notebooks.
“These are all PCs,” Long says as he surveys a collection of laptops in the new ad. “Oh yeah, Intel! Nice. My face just unlocked that, that’s so cool. And I’ve never seen a screen like that on a laptop.”He moves on to look at the Mac lineup: “So these are the newer Macs? Okay. So, gray and gray-er.”
The new commercial marks the latest exchange of less-than-friendly, if not pointed commercials between Apple and Intel, and Apple has brought back Hodgman’s “PC” character to cite Apple’s new Mac features. Last fall, Apple began to transition away from Intel’s x86 chips to its own Apple Silicon chips in several of its newest computers, Apple citing faster speeds, quieter operating noises and longer battery life compared to previous Macs and rival notebooks.
Intel’s commercials also mark the rise of new company CEO Pat Gelsinger, who seems to be taking a more aggressive stance against Apple, especially as Apple transitions to more of its own custom hardware for its computers.
Here’s the Justin Long commercial and please let us know what you think in the comments:
Via CNN