Prior to the beginning of Monday’s WWDC keynote and the tons of hardware and software announcements, Apple let loose with its “Apocalypse” ad, a commercial which shows what a combination of unplugging a roomful of servers, the App Store crashing, Christopher Cross’ “All Right” and a world without apps can lead to.
It’s brilliantly done, it’s funny and it shows just how attached to our devices we kind of are…