You knew it was coming.
It just took an epic amount of contract work and negotiation to bring everyone on board.
Per 9to5Mac, Apple has now officially unveiled its iTunes Radio service and provided some details on exactly how it will work during its keynote presentation this morning at Moscone West in San Francisco.
The new iTunes Radio app is built into the iOS radio app, and works on the Mac and Apple TV as well. As rumored, iTunes Radio will be free, supported by ads. In a twist, however, iTunes Radio will be completely free (free of ads) if you’re a subscriber to iTunes Match and will feature over 200 stations.
The service’s underlining technology is based on Apple’s iTunes Genius feature with iTunes Radio tailoring the experience to your iTunes usage. Apple says there will be Siri integration, and also aims to offer users “access to exclusive “first listen” premieres from top selling artists.
The service will roll out initially in the US only with iOS 7 this Fall.
Stay tuned for additional details as they become available.