In a recent Fortune interview, as part of the Brainstorm Green conference, Apple’s VP of Environmental Initiatives spoke about Apple’s continued drive towards using 100% renewable energy. During the interview, Jackson touched upon Apple’s use of renewable energy for their data centers (100%), their corporate facilities (94%), and plans for the new “spaceship” Apple campus. Jackson […]
Category: Environment
April 22nd is Earth Day, and for the first time in eight years, Apple is acknowledging it by modifying its logo for the day. Some stores, such as the Nanjing East store in Shanghai, have updated the store’s traditional logo to one with a green leaf, which we can see thanks to Instagram user Znnina who […]
I don’t think Greenpeace can say that Apple isn’t trying. Apple’s huge data center in North Carolina, which powers iCloud, uses huge amounts of power, and until recently has been utilizing available sources of energy which are primarily coal-burning sources such as those supplied by companies such as North Carolina’s Duke Energy. This is something about […]
Back in September, Apple began rolling out its in-store iPhone trade-in service in US Apple retail stores as part of their Reuse and Recycling Program. In October, this program extended to the UK followed by other European retail locations. This program allows customers to walk into a store, have the value of their current iPhone determined […]
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Apple Store Using Wasteful Packing?
An e-mail from reader R. Emory Williamson-Lundberg pointing to a Flickr.com photo demonstrates that despite Apple’s efforts to become more environmentally conscious via reduced packaging and computer recycling programs, small items are still being shipped in excessive materials: “I can’t believe that is the box a mini-DVI video adapter came in. No bubble wrap. No […]