Rumor: Apple to discontinue iPhone 5c production in early 2015

Apple may be shedding the iPhone 5c in 2015.

Per MacRumors and Taiwan’s Industrial and Commercial Times, Apple is slated to discontinue the iPhone 5c in 2015. Production of the handset is said to be stopping in the middle of the year, as Apple suppliers Wistron and Foxconn will look to wind down production of the device. The news follows a report from KGI Securities analyst Ming-Chi Kuo earlier this week which noted that production of the iPhone 5c and the iPhone 4S would end later in 2015 after promotional plans.

Originally released as a lower-cost option last year, the iPhone 5c is currently available in a single 8GB configuration alongside the iPhone 5s, iPhone 6, and iPhone 6 Plus. It is likely that Apple will stop production of the iPhone 5c to streamline its iPhone lineup, as every handset would then likely be equipped with a Touch ID fingerprint sensor.

Apple’s iPhone 5c saw lower-than-expected sales after its debut in 2013 due to high demand for the then-flagship iPhone 5s. Apple did attempt a renewed push late last year to promote the iPhone 5c, debuting ads for the device on popular blogging platform Tumblr and on websites like Yahoo.com. Other reports also suggested that Apple cut iPhone 5c production significantly while ramping up iPhone 5s production to meet customer demand last year.

It was small, colorful and had a decent run, but it may not have the numbers to keep on going…